Skip to content
GAB. Market
Fusion
Home About Services Insights Projects Team Careers Contact

Research

Measuring what matters: our MEAL approach

Monitoring, Evaluation and Learning is not a reporting afterthought. Built in from design, it is how programs actually improve.

By GAB Market Fusion April 23, 2026

Too often, evaluation is bolted on at the end to satisfy a funder. Our Monitoring, Evaluation and Learning framework starts at design and runs continuously — turning evidence into decisions while a program is still live.

We share the principles behind our MEAL practice: clear theories of change, lean data collection, and feedback loops that teams actually use.

Work with us

Let's design what's next, together.